It’s the company you keep. Applicable to people, and companies too. “I played 18 yesterday with Tiger, but he beat me by five strokes” still sounds pretty ___ good. Same goes for our customer, BarMaxx. As I previously reported, BarMaxx’s RFID enabled liquor inventory control system was a finalist for the RFIS Journal Live 2013 “Best Use of RFID to Enhance a Product or Service.” As their fractional VP Engineering (part of Zebulon Solutions services offering), I joined the BarMaxx team last week in Orlando both for the presentation and then for the awards ceremony.
BarMaxx didn’t win.
Boeing did. Their pitch was very impressive; it will save their customer millions a day. But their R&D budget is probably thousands of times bigger than BarMaxx’s. The other finalist was Parker Hannifin, a measly $13 billion dollar corporation, a tier 1 automotive ,aerospace and industrial supplier who counts Boeing as one of their larger customers. I actually liked their pitch the best, sorry Boeing.
But we will never know if little BarMaxx came in a close second or a distant third. because they did not announce anything more than the winners. But you know, I think BarMaxx is still a winner. Because we played a doubleheader with Boeing and didn’t get trounced. It’s the company you keep.
Way to go, BarMaxx. We’ll get ‘em next year.