FMEA

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Hidden from view to most travellers on the Design Highway, the productization chasm looms into view just as the pinnacle of Mt. Volume Production seems obtainable.  Many a valiant design project has cracked on the rocks below like a gull dropping an oyster.

Bridging the productization chasm

To cross the productization chasm we need a bridge. And the best way to build a bridge is to start from both sides and work toward the middle.

For design folks, this means thinking about production early on, designing manufacturability in from the get-go, thinking about test and process and quality and yes, the dreaded S word, supply chain. It means being proactive, doing tolerance analysis before assembly problems are flagged, conducting DFMEAs (Design Failure Mode Effects Analysis) early on.  It means talking to manufacturing.

For manufacturing folks, it’s actually not just saying, hey design guys you have to follow our rules.  It’s about understanding the nature of the design process understanding that first prototypes are meant to be tested, broken, and redesigned (see We design, we test, we break things). It means taking he time to understand the product functionality and also its market positioning.  Productizing a million-piece-a-month consumer product is vastly different from productizing the transmission of a pickup truck. And it means talking to design.

For both sides understanding and often times compromise are needed.

As for us, well, all too often we get called in after the bridge fails or when no one even considers the need for a bridge.  Good for business maybe but we’d far prefer to be involved early on, helping both sides bridge the chasm.

Chuck

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Last month General Electric unearthed a time capsule buried a hundred years back in the cornerstone of a building.  One of the objects inside was an incandescent light bulb.  They plugged it in and it lit up.  Now that’s engineering.

http://www.cleveland.com/business/index.ssf/2012/03/general_electric_opens_time_ca.html

Not that every companies can claim a product that will work reliability out of the retail pack much less after having been buried for a century. Kudos to GE.  Of course this is a sample size of one and its storage life, not operating life.  But still…

So what does it take to engineer a product that will work reliably for an extended product life?

  • K.I.S.S (Keep It Simple, Stupid): Pretty much what the acronym says–design for simplicity.
    • Note that achieving simplicity is in fact a lot tougher than a really complicated design
  • Run lots of experiments; run lots of tests. Edison is famous for describing that it was not so much that he invented a way to make an  incandescent light bulb, rather that he found thousands of ways to NOT make an incandescent light bulb.
  • Design experiments and tests to investigate orthogonal aspects.
    • Don’t try to design a home run test that clouds the analysis
    • Try to design experiments that will fail–too often engineers try the opposite, to get a pass
    • Learn from all those failures to come up with a design that works
  • Use predictive tools like FMEAs
Hopefully one of my great, great grandkids will one day write about something we designed here at Zebulon Solutions that lasted a hundred years. I kinda doubt it, but it’s a pleasant dream.
Chuck

 

 

 

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In this modern, über cost conscious age, where every organization is trying to lean up or cut corners, depending on one’s perspective, there are a few places where it’s just plain dumb to cut corners (see also It’s Not All About Costs).  One of those is safety.  But safety issue are not limited to medical instruments or heavy machinery or toxic gases.  One of the most potentially dangerous objects in most homes and work environment is the ubiquitous lithium battery.  They’re in toys, phones, laptops and yes, electric vehicles.  And they can catch fire and blow up if not properly handled, as exhibited by recent highly publicized instances  of iPhone  and Chevy Volt fires.

But here’s the rub: they absolutely will catch fire or even worse explode if the circuitry surrounding the batteries is not implemented extremely well.  Not can, will.  And furthermore, with products containing such batteries becoming more and more common place, many design teams and especially non technical management are starting to think the the design and test of the power management circuits that surround these batteries is simple.  It is not.

The technical issues are complex and completely unsuitable for solving via a blog.   But we see far too many teams hoping to bang out a “simple” design ignore the complexities of this. Just pick up a reference design  and ka-ching, a working design ready to sell.  Or KA-BOOM. Possibly literally.

The devil is in the details, designing  the power management circuitry carefully, considering both hardware and software.  If the software freezes while charging, or if, as was reportedly the case in one of the iPhone instances, heavily utilized, the charging circuitry still needs to function properly.  Related to this is the imperative of  identifying all possible fault conditions and failure modes via an Failure Mode Effects Analysis, or FMEA (see FMEA: the Most Important Acronym that No One Knows) and in developing and executing a proper design validation test, or DVT, plan (see also Common Misconceptions about Design Validation Testing). Test these circuits in the lab–smoke in the lab beats smoke on an airplane any day (see also (promise this is the last) The Smoke Test)

One more sobering thought, and then I’ll get off this soap box:  both the iPhone and the Volt were designed and tested by some of the best engineering teams on the planet with massive budgets and superb labs.  These are world class products designed by world class teams who most likely cut far, far fewer corners than 99.9% of the product development teams out there, and they still have problems. Do not treat power management design and testing lightly. There are engineers who know how to do this, at Zebulon Solutions or at many other product development companies, as well as in many OEM labs.  Listen to these engineers. Please, before someone gets hurt.

Chuck

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DFx–Design for Manufacturing / Assembly / Test / Cost / Reliability /Supply Chain / Environment  etc (hence the x)–should be part of the DNA of every design team, an integral part of designing to meet requirements just like getting the oscillator frequency or the temperature cutoff right.  But despite best efforts and best intents, it’s still prudent to do a DFx review at key milestones.  So then the question is, how best to do the DFx review?

1. Utilize CAD based DFM / DFA tools that check dimensions , spacings, and just about everything imaginable against a set of design rules, flagging the violations

2. Utilize DFx checklists to manually check the design against a predetermined list of subjective criteria

3. Utilize a highly experienced engineer, with gray in his or her proverbial beard, to go through the design, poking it for issues

The modern proxy for conventional wisdom overwhelming supports approach 1. It’s repeatable, automated and can be run by inexperienced personnel and / or in low cost regions.    There are two main issues however with approach 1:

a) GIGO–garbage in garbage out–the check is only as good as the database of design rules.  It’s challenging to do this in a classic, self contained design-and-manufacturing-all-under-one-roof type company; it’s next to impossible to do this in a global enterprise.

b) You find lots of trees but no forest.

The next most politically correct answer is checklists. The underpinnings of many an ISO process, checklists are also repeatable and have the ability to be checked by lower skilled or remotely outsourced personnel.  The challenge here is that the answers are subjective and also more dependent on the skill level of the person doing the check.  It also of course is not nearly as accurate for minute tolerance issues etc that rely on accurate numbers.  All this said, checklists are an invaluable augment to other DFx options.  Zebulon Solutions’s DFx checklist is available for free on our website.

The bottom on most manager’s list is to let the gray-bearded types with years of experience and manufacturing in their blood have a go at the design.  This is typically at the  forest level with zoom downs into the trees and often into the bark and sap and…  Downside is that this only works with highly talented engineers with the right experience; the upside is this path yields the best results over and over.  The winner by a landslide.  And as bonuses, a) because such engineers can do their view in a fraction of the time of a greenhorn with a checklist, it’s often the most cost effective; and b) in the course of doing a DFx review these same engineers can often spot other issues in functionality.

Of course, combo approaches are often even better, and arming a graybeard with a  checklist and an automated rule checker can only help.  And getting ahead of the curve–learning how to design for manufacturability etc up front and utilizing predictive tools like DFMEAs–is even better.

Here’s to the graybeards!

Chuck

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“I do FMEAs.” Toss that acronym around at a party and see how quickly guests suddenly need fresh air, a jello shot or someone else to talk to.  For those few who might pick up the topic, what do they think it means?

“Oh, FEMA, the government dudes that botched Katrina.” Wrong.

Or perhaps a techie is in the house, slamming down Red Bulls in the corner. “FEA. Yea, that’s Finite Element Analysis. Used to do that in grad school.” Wrong again.

Even more rare, perhaps an engineer with production experience, jumps into the conversation, forsaking the mini weenies the buffet. The discussion might get as far as discussing the two types of FMEAs, PFMEA and DFMEA,  when she replies.  “Bingo-ski.  DFM–Design for Manufacturing. Hey I think I saw that on your Productization Blog. It’s so useful…” Unfortunately, wrong yet again. Three strikes. Ouch.

FMEA stands for Failure Mode and Effects Analysis. A DFMEA is a Design FMEA; a PFMEA is a Process FMEA.  FMEAs are an underutilized tool to predict potential failures before they happen. Before the yield crashes; before  field failures start coming in; before the dreaded letter from a product liability lawyer shows up.  It’s about getting ahead, being proactive, and fixing problems during the design or during the process set up, not afterwards.

In a way-too-simplified synopsis, a FMEA in practice is a two to five day lock-the-doors / ban-phones-and-email / bring-on-the-coffee-and-Red-Bull working meeting where, with the help of a trained facilitator (warning, shameless plug)–Zebulon Solutions offers this service–the brain trust crawls through the design / process a step at a time, component by component, subsystem by subsystem, process by process and asks “What could go wrong?” Once a potential failure mode is identified, then the failure mode is rate against three criteria: how likely is it to happen, what is the impact if it does happen, and how easy is it to detect.  A risk priority number (RPN) score is determined, action items assigned, and then the team moves on.  The score is particularly useful because it allows for prioritization of all those action items when the FMEA is done.

No one ever comes out of an FMEA other than dead tired.  But no one comes out of an FMEA and says “We didn’t find anything worthwhile.” Never happens–FMEAs always earn their keep, always find problems that need fixing that would have been far worse undetected. ALWAYS.

We have more information on FMEAs on our website, including a new FMEA fact sheet.

Chuck

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Shiny

My daughter, when she was much younger, used to joke, pointing into the distance and proclaiming, “shiny,” with the second syllable all drawn out.  Usually followed by “I wants” or some such.  Engineers have a habit of chasing shiny sometimes as well.  Too often it is in the context of looking for a quick, all inclusive solution to a tough problem.  Furthermore what really happens is that shiny causes engineers (and their managers, perhaps even more often) to abandon a tedious, methodological path to solving a problem that is promising but will take time and hard work for a new idea that looms in the distance, bright and beckoning.

The mythical will-o-wisp had perhaps the same effect, farmers abandoning their fields to chase an elusive beckon.  Likewise sirens and their impact on sailors, and even some politicians and their constituents.  Yet that is for a different species of blog.  Here we are focused on productization engineering, and we need to beware the lure of the new, quick fix.  It does happen of course and new ideas / insights / inspirations should not be dismissed just because they are new, but on the other hand a bit of due diligence before leaping off in a new direction full bore is not a bad idea.

Some tools for productization engineer and supply chain professionals to use to keep to a rigorous path toward a  goal–to catching shiny–without sacrificing velocity (very important: as my old boss at Flextronics, Michael Marks, used to say, “It’s not the big who eat the small, it’s the fast who eat the slow”) include FMEAs, both DFMEAs for designers and their cousins, PFMEAs for industrialization engineers; program and project management; design of experiments; and of course defining and most importantly using processes.

Chuck

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We engineers spend way too large of a share of our lives trying repair the damage that the gremlins do to our designs and products.  You know what I mean–the odd and sometimes downright evil quirks that show up when you least expect it–software super-bugs, local fluctuations in the laws of physics, that really weird circuit glitch that shows up between -4 and -2 °C and only on Tuesdays when it’s dark.  When the design just doesn’t work right; when manufacturing yields go from three 9s to three 7s overnight; when your user interface flashes blue once every 297  hours….

We all curse these gremlins and we all try to get ahead of them–to design smarter, write better code, check our work again and again.  But still they come, like an alien flood, to jack our schedules and interfere with our four hours of sleep a night.

Besides all of the above, there is one set of tools in our tool chest which can help: the sometimes maligned  Failure Mode Effect Analysis, or FMEA.  Basically an FMEA is a highly structured gedanken experiment whereby the cross functional product development team attempts to predict possible failure modes and rate them for Severity(what bad will happen if these failure modes do occur), Occurrence (how often might the mode occur) and Detection (how easy can these failures be detected).  FMEAs can be on designs (DFMEAs) or process (PFMEAs) or frankly just about any aspect that fits the product.  DFMEAs for example can be done at the component level the the way up through the system level. For sample templates and score sheet see our website’s download section, http://www.zebulonsolutions.com/index_files/Page380.htm.

The good news is that FMEAs really work in terms of identifying where the gremlins might be hiding before they manifest themselves as schedule slips or field failures.  The bad news is that the medicine is viewed by many as being nearly as bad as the disease.  For to do an FMEA right you must lock your best people in a windowless room for 12 hours a day, confiscate their phones and cut of their WiFi (supplying lost of coffee and munchies however is allowed).  Then they must crawl through the design (or process or whatever) component by component, subsystem by subsystem.  And then there is the process which must be followed–an outside facilitator is pretty much mandatory just to control this.

But when the team finally stumbles back into the light of day, rubbing their eyes in the bright moonlight (unless your company is in the north of Sweden on midsummers day you are unlikely to finish during daylight), they are finally armed to fight the gremlins.  It should be noted however that following up on the action items (AIs) is also mandatory, see below.

I am actually not much of an expert on this, but my partner at Zebulon Solutions, Keith Howard, really is.  He grew up in the automotive industry, where such practices are very ingrained, and has facilitated dozens of FMEAs and taught the subject as well.   We started offering DMFEA facilitation as a service a few months back, part of our productization services offering, and to my surprise (but not Keith’s) we had three such engagements in as many months, for a diverse set of customers spanning broad market areas.  Since one of these customers is one for which I am personally heavily involved with as an interim VP of Engineering, I can safely say that while we did not find all the gremlins, we did gain some ground back from them.  And frankly at least once a month a gremlin does pop up that when I look back to the DFMEA report I find that we did ID that gremlin too, we just did not follow up rigorously enough (see above–attack those AIs!), perhaps a subject for a future blog on the relative uselessness of information which is not acted upon.  But still we, and our customers, learned from these DFMEAs where the gremlin caves are, where the gaps in our force fields might be, and what weapons may thwart the flood.

Good luck with your battle against the gremlins.

Chuck

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