PFMEA

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When I talk to long-time colleagues about what we do here at Zebulon Solutions, a typical answer is,  “Good luck with that; most folks won’t know they have a problem until it’s too late.” Not strictly true, but also not that far of the mark, unfortunately.  It is in fact common for startups and even established companies to view the transition from ten working prototypes to volume manufacturing as no-big deal.  It is common for the business plan to include zero dollars for this.  And its all to common for the philosophy to be hey that’s why we have a contract manufacturer.

To be fair it very much depends on the nature and maturity of the technology / products.  For mature technologies and / or mature product lines, bringing the n+1 variant of the product into production is in truth not hat difficult.  But we tend to gravitate toward the “weird s___” products and technologies, typically unproven, typically complex, typically falling into the if it was easy someone else would have already done it category.  Yet even for companies who know they have something new, something novel, something complicated, this denial of the productization magnitude is still disturbingly prevalent.

The reasons for this denial are many. Over commitment from a contract manufacturer, who, in order to win a piece of business in today’s tough economy, may well say “I can do that.” Financial pushback is another common root cause, but eliminating the cost form forecasts does not necessarily eliminate the cost from actuals. Academic or R&D centric development teams with little experience in putting such products into productions also can be too blame.

Some questions organizations can ask themselves to see if they are at risk of productization denial:

  • Is my technology mature?
  • Is my product a variant of an existing, proven product?
  • Has my most senior operations executive launched dozens of new products of a similar complexity and maturity into production?
  • Have I seen a manufacturing line where my CM will build this that is building similar products already?
  • Have I budgeted and planned for production test development? Design validation testing?
  • Have I done a DFMEA?  A PFMEAs? A DFx review?

Lots of YESs, sleep well; too many NOs, better rethink.

Chuck

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“I do FMEAs.” Toss that acronym around at a party and see how quickly guests suddenly need fresh air, a jello shot or someone else to talk to.  For those few who might pick up the topic, what do they think it means?

“Oh, FEMA, the government dudes that botched Katrina.” Wrong.

Or perhaps a techie is in the house, slamming down Red Bulls in the corner. “FEA. Yea, that’s Finite Element Analysis. Used to do that in grad school.” Wrong again.

Even more rare, perhaps an engineer with production experience, jumps into the conversation, forsaking the mini weenies the buffet. The discussion might get as far as discussing the two types of FMEAs, PFMEA and DFMEA,  when she replies.  “Bingo-ski.  DFM–Design for Manufacturing. Hey I think I saw that on your Productization Blog. It’s so useful…” Unfortunately, wrong yet again. Three strikes. Ouch.

FMEA stands for Failure Mode and Effects Analysis. A DFMEA is a Design FMEA; a PFMEA is a Process FMEA.  FMEAs are an underutilized tool to predict potential failures before they happen. Before the yield crashes; before  field failures start coming in; before the dreaded letter from a product liability lawyer shows up.  It’s about getting ahead, being proactive, and fixing problems during the design or during the process set up, not afterwards.

In a way-too-simplified synopsis, a FMEA in practice is a two to five day lock-the-doors / ban-phones-and-email / bring-on-the-coffee-and-Red-Bull working meeting where, with the help of a trained facilitator (warning, shameless plug)–Zebulon Solutions offers this service–the brain trust crawls through the design / process a step at a time, component by component, subsystem by subsystem, process by process and asks “What could go wrong?” Once a potential failure mode is identified, then the failure mode is rate against three criteria: how likely is it to happen, what is the impact if it does happen, and how easy is it to detect.  A risk priority number (RPN) score is determined, action items assigned, and then the team moves on.  The score is particularly useful because it allows for prioritization of all those action items when the FMEA is done.

No one ever comes out of an FMEA other than dead tired.  But no one comes out of an FMEA and says “We didn’t find anything worthwhile.” Never happens–FMEAs always earn their keep, always find problems that need fixing that would have been far worse undetected. ALWAYS.

We have more information on FMEAs on our website, including a new FMEA fact sheet.

Chuck

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Shiny

My daughter, when she was much younger, used to joke, pointing into the distance and proclaiming, “shiny,” with the second syllable all drawn out.  Usually followed by “I wants” or some such.  Engineers have a habit of chasing shiny sometimes as well.  Too often it is in the context of looking for a quick, all inclusive solution to a tough problem.  Furthermore what really happens is that shiny causes engineers (and their managers, perhaps even more often) to abandon a tedious, methodological path to solving a problem that is promising but will take time and hard work for a new idea that looms in the distance, bright and beckoning.

The mythical will-o-wisp had perhaps the same effect, farmers abandoning their fields to chase an elusive beckon.  Likewise sirens and their impact on sailors, and even some politicians and their constituents.  Yet that is for a different species of blog.  Here we are focused on productization engineering, and we need to beware the lure of the new, quick fix.  It does happen of course and new ideas / insights / inspirations should not be dismissed just because they are new, but on the other hand a bit of due diligence before leaping off in a new direction full bore is not a bad idea.

Some tools for productization engineer and supply chain professionals to use to keep to a rigorous path toward a  goal–to catching shiny–without sacrificing velocity (very important: as my old boss at Flextronics, Michael Marks, used to say, “It’s not the big who eat the small, it’s the fast who eat the slow”) include FMEAs, both DFMEAs for designers and their cousins, PFMEAs for industrialization engineers; program and project management; design of experiments; and of course defining and most importantly using processes.

Chuck

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We engineers spend way too large of a share of our lives trying repair the damage that the gremlins do to our designs and products.  You know what I mean–the odd and sometimes downright evil quirks that show up when you least expect it–software super-bugs, local fluctuations in the laws of physics, that really weird circuit glitch that shows up between -4 and -2 °C and only on Tuesdays when it’s dark.  When the design just doesn’t work right; when manufacturing yields go from three 9s to three 7s overnight; when your user interface flashes blue once every 297  hours….

We all curse these gremlins and we all try to get ahead of them–to design smarter, write better code, check our work again and again.  But still they come, like an alien flood, to jack our schedules and interfere with our four hours of sleep a night.

Besides all of the above, there is one set of tools in our tool chest which can help: the sometimes maligned  Failure Mode Effect Analysis, or FMEA.  Basically an FMEA is a highly structured gedanken experiment whereby the cross functional product development team attempts to predict possible failure modes and rate them for Severity(what bad will happen if these failure modes do occur), Occurrence (how often might the mode occur) and Detection (how easy can these failures be detected).  FMEAs can be on designs (DFMEAs) or process (PFMEAs) or frankly just about any aspect that fits the product.  DFMEAs for example can be done at the component level the the way up through the system level. For sample templates and score sheet see our website’s download section, http://www.zebulonsolutions.com/index_files/Page380.htm.

The good news is that FMEAs really work in terms of identifying where the gremlins might be hiding before they manifest themselves as schedule slips or field failures.  The bad news is that the medicine is viewed by many as being nearly as bad as the disease.  For to do an FMEA right you must lock your best people in a windowless room for 12 hours a day, confiscate their phones and cut of their WiFi (supplying lost of coffee and munchies however is allowed).  Then they must crawl through the design (or process or whatever) component by component, subsystem by subsystem.  And then there is the process which must be followed–an outside facilitator is pretty much mandatory just to control this.

But when the team finally stumbles back into the light of day, rubbing their eyes in the bright moonlight (unless your company is in the north of Sweden on midsummers day you are unlikely to finish during daylight), they are finally armed to fight the gremlins.  It should be noted however that following up on the action items (AIs) is also mandatory, see below.

I am actually not much of an expert on this, but my partner at Zebulon Solutions, Keith Howard, really is.  He grew up in the automotive industry, where such practices are very ingrained, and has facilitated dozens of FMEAs and taught the subject as well.   We started offering DMFEA facilitation as a service a few months back, part of our productization services offering, and to my surprise (but not Keith’s) we had three such engagements in as many months, for a diverse set of customers spanning broad market areas.  Since one of these customers is one for which I am personally heavily involved with as an interim VP of Engineering, I can safely say that while we did not find all the gremlins, we did gain some ground back from them.  And frankly at least once a month a gremlin does pop up that when I look back to the DFMEA report I find that we did ID that gremlin too, we just did not follow up rigorously enough (see above–attack those AIs!), perhaps a subject for a future blog on the relative uselessness of information which is not acted upon.  But still we, and our customers, learned from these DFMEAs where the gremlin caves are, where the gaps in our force fields might be, and what weapons may thwart the flood.

Good luck with your battle against the gremlins.

Chuck

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Old Zeb has been bellyaching again over on his blog, http://www.zebulonsolutions.com/zebsblog/, about the proliferation of what he calls alphabet leek soup—acronym—that we use in the productization business.  So as a courtesy to Zeb and everyone else, I thought I would take a shot at listing a few of the acronyms we use around the shop regularly.

In return maybe Zeb can tell me what the #&$%$ acknowledge the corn means.

Chuck

Product Development

DFE or DfE    Design for Environment

Environmental conscious design and design for environmental regulations such as WEEE and RoHS

DFM               Design for Manufacturing

DFT                 Design for Test

DFx                 Design For x  

Design review of everything: manufacturing, assembly, cost, test, molding, fabrication, supply chain, environment etc

DVT                Design Validation Test

FMEA             Failure Mode Effect Analysis

DFMEA          Design Failure Mode Effect Analysis

PFMEA           Process Failure Mode Effect Analysis

FEA                Finite Element Analysis

GD&T             Geometric Dimensioning and Tolerancing

HW                 Hardware

SW                  Software

FW                  Firmware

Embedded software

R&D               Research and Development

BOM               Bill of Materials

CR                   Cost Reduction

RF                   Radio Frequency

RFID               Radio Frequency Identification

LED                Light Emitting Diode

SLA                Stereolithograpically produced plastic prototypes

SLS                 Selective Laser Sintering prototypes

PCB                Printed Circuit Board

The raw board or fab

PCBA             Printed Circuit Board Assembly

The assembled PCB

Regulatory

CE                   Conformité Européenne,

“European conformity” in French.  The European Union’s mark of product conformity.

RoHS              Regulation of Hazardous Substances

Government regulations, originally in Europe, pertaining to what hazardous materials may not be included in electrical and electronics products

WEEE             Waste Electrical and Electronic Equipment directive

Government regulations, originally in Europe, pertaining recycling and disposal of electrical and electronics products

UL                   Underwriters Laboratory

FCC                Federal Communications Commission

Program Management

PM                  Project Manager or Program Manager

A program is larger in scope than a project and typically includes multiple projects

PGM               Program Manager

PJM                 Project Manager

PMO               Program Management Office or Project Management Office

PPMO             Program and Project Management Office

P3MO             Portfolio, Program and Project Management Office

PMI                 Project Management Institute

EOL                End of Life

PLC                 Product Life Cycle

Financial

ROI                 Return on Investment

IRR                 Internal Rate of Return

NPV and IRR are inverse functions

NPV                Net Present Value

NPV and IRR are inverse functions

P&L                Profit and Loss

B/S                  Balance Sheet

OP                   Operating Profit

EBITDA         Earnings before interest, taxes, depreciation and amortization

VC                  Venture Capitalist

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