Try searching for the term “productization” on the web. I did, and I didn’t find much. Dictionary.com didn’t know the term; the web site productization.com is for sale, and of all things a translation to Russian showed up on the first page of a Google search. I did find an abstract for a thesis from a Finnish grad student researching the linguistic origins of the word “productization”–interesting stuff but the full thesis wasn’t posted.
Wiktionary.com did have a definition, which is actually quite good: “The act of modifying something, such as a concept or a tool internal to an organization, to make it suitable as a commercial product”
So for those of us who always have thought that productization is an unappreciated art–yup, looks like that’s true. So let’s do something to change that; to bring productization up into the light of day, to show the world why it pays to not neglect productization during product design and development.